+86 18600397189

jingfan.liang@outlook.com







#eye #eye

A versatile Service Designer and UX Designer with a solid foundation in graphic design and experience design. Proficient in using qualitative and quantitative research methodologies to identify problems/opportunities, and generate insights for improvement. Skilled in applying systems thinking approaches to address complex challenges and create sustainable solutions. Committed to developing user-centered/actor-centered/planet-centered designs that enhance experiences while aligning with business objectives.



























EDUCATION


Jan. 2021 - Mar. 2024

Savannah, United States

Savannah College of Art and Design (SCAD)

Master of Fine Art (MFA)

Service Design, GPA:4.00/4.00


Mar. 2016 - Sept. 2016

Taiwan

Tunghai University

Exchange Program

Interaction and Industrial Design


Sept. 2013 - Jun. 2017

Beijing, China

Central University of Finance and Economics (CUFE)

Bachelor of Art(BFA)

Interaction and Graphic Design
(First Place Scholarship)





WORK EXPERIENCE


Jan. 2023 - Mar. 2023

Savannah, United States

Amazon

Contract Part-time, PM, Service Designer, UX Researcher

Responsible for the Amazon Design Scholars Program team's Strategic research, ecosystem research, qualitative and quantitative research, insights and idea mining, prototyping, concept integration.


Sept. 2022 - Dec. 2022

Savannah, United States

Google

Contract Part-time, PM, UX Experience Research Lead, Service Design Researcher

Responsible for the Google Pay project team's service design orientation research and as the lead for user experience design- design of new features of Google Pay.


Sept. 2016 - Jan. 2021

Shandong, China

Shandong Bainiandu Culture Media Co., Ltd

Full-time, Graphic design Lead, Project Manager

Achieved several significant projects: Annual marketing proposal for Zhenghe White Tea, Series 3 white tea overall packaging and products design, dynamic concept design, and festival H5 page design. Logo Design for Confucian businessman conference (Shandong), supervised the Graphic design, VI design for Jinan 2nd International Economy Advisory Committee annual meeting. Shanghai Cooperation Organization Qingdao 2018 Summit, selected Tea ceremony design “Harmonious World” - the Tea Ceremony Sponsor. Professional Group, CGDA Design Award 2018, 2019, and 2021.


Aug. 2015 - Mar. 2016

Beijing, China

Beijing Blue Focus
Digital Marketing Agency

Intern, Graphic Designer, Motion Media Designer

Undertook poster design, visual identity design, and other designs for Audi R8 and Audi E3 E-tron, as well as Volkswagen Group including Volkswagen Junior Football (CFA). Designed the guide view for Berlin International Film Festival.





HONORS & ACTIVITIES


Sept. 2021 - Present

Savannah, United States

SCAD Service Design Network (SDN)

Events and Workshop Lead

Organize and initiate workshops as a member of the SCAD Service Design Network.


Mar. 2019

Beijing, China

The official website design of the Central University of Finance and Economics

Project Manager, Service Design Lead, UX Lead

Responsible for the design and construction of the school's official website.


Jun. 2018

Shanghai, China

Shanghai Cooperation Organization Summit, National Gift Design

Project manager, Graphic Design Lead


Sept. 2017

Beijing, China

Central University of Finance and Economics official admissions' publicity video design

Project Manager, Director


Jun. 2017  

Shandong, China

International Economic Consulting Meeting in Jinan, China, Exhibition Visual and Service Flow Design

Project manager, Service Design Lead, Graphic Design Lead


Dec. 2015

Beijing, China

Beijing College Student Entrepreneurship Design Competition

Project Manager, Graphic Design, Film Director

Constituted a 12-member group to participate in the public welfare program - See. Conducted the micro film shooting for crowdfunding, promoted non-profit culture, received 10 thousand Yuan to benefit 6000 people. Awarded first prize on social entrepreneurship, the star of public welfare,
the best advertising.


Oct. 2015

Chile - China

Asiameric International Logistics' service strategy and brand image

Project Manager, Research Lead, Graphic Lead

Redesigned the visual identity and service strategy for Asiameric Logistics




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